July 17, 2025
new
Mike Simmons
CEO
Behind every project: the thinking that fuels Karta's creative process.
Our work is rooted in a deep curiosity about people — how they think, what they feel, and why they make certain decisions. Instead of rushing into visuals, we start by listening.
We explore the brand’s story, identify the problem beneath the problem, and look for the emotional triggers that shape user behavior. This early thinking becomes the foundation for everything that follows.
Once we understand the “why,” we begin shaping the “how.” Ideas are not born from guesswork but from intention. We experiment, sketch, question, and refine until the direction feels inevitable rather than optional. Every choice — from a line of copy to the angle of a button — is made with purpose. It’s a process of constant iteration, removing what’s unnecessary and elevating what matters most, until clarity emerges.
At Karta, creativity is never random. It’s a balance of intuition and strategy, expression and logic. We think about how each interaction should feel, how each screen should guide, and how the entire experience should move. We obsess over flow, rhythm, and storytelling because design isn’t just about seeing — it’s about understanding.
By the time a project is ready to be shared, it carries more than visuals. It carries the hours of thought that shaped it: the conversations, the experiments, the breakthroughs, the small adjustments that no one notices but everyone feels. Behind every project is a process built on intention, and that’s what gives our work its voice.