July 19, 2024
new
Dune
description
Dune Agency partnered with our team to reimagine its brand identity and enhance its digital presence in a way that reflects its forward-thinking creative approach.
Date
July 19, 2024
Client
Dune Inc.
Category
Branding
Industry
Agency
As a growing agency operating in the fields of strategy, design, and digital solutions, Dune needed an identity that communicated clarity, confidence, and sophistication. The project focused on building a cohesive visual and verbal system that captures the agency’s values while supporting its continued expansion and evolving service offering.
goals
The primary goal was to establish a stronger, more defined brand foundation for Dune Agency.
This included clarifying the brand narrative, sharpening its positioning, and creating a visual language that communicates professionalism and modernity. Another key objective was to improve how the agency presents its work and capabilities online, ensuring a seamless and engaging experience for potential clients. Ultimately, the aim was to give Dune the tools to communicate who they are—with precision, authority, and distinctiveness.
process
We started with an in-depth discovery phase, exploring Dune’s mission, internal culture, industry context, and long-term ambitions.
Insights gathered from workshops and interviews informed the development of a refined strategic direction and brand story. From there, we created a new visual identity system built around simplicity, structure, and contemporary design principles. The process included developing typography, color palettes, graphic elements, and layout standards, followed by the redesign of the agency’s digital presence to reflect the updated brand. Throughout the project, continuous collaboration with the Dune team ensured that every decision stayed aligned with their vision and authentic voice.
outcome
The final outcome is a unified and elevated identity that positions Dune Agency as a confident and modern player in the creative industry.
The refreshed brand expresses both strategic clarity and visual sophistication, allowing Dune to communicate its services and case studies more effectively. The updated digital experience offers clearer navigation, stronger storytelling, and a more polished presentation of the agency’s capabilities. With a cohesive identity system and enhanced online presence, Dune is now equipped to attract new clients, strengthen its market positioning, and continue growing with a clear and compelling brand foundation.