November 28, 2023
new
Rifes
description
Rifes Wines partnered with Karta to elevate its brand identity and create a cohesive visual and digital presence that reflects the winery’s craftsmanship, heritage, and contemporary approach to winemaking.
Date
November 28, 2023
Client
Rifes Wines
Category
Branding
Industry
Food
As a growing label seeking deeper market recognition, Rifes needed a refreshed brand expression that communicates authenticity, quality, and a strong sense of place. The project focused on storytelling, visual refinement, and creating a more engaging customer experience across all brand touchpoints.
goals
The primary goal was to craft a more distinct and memorable identity for Rifes Wines—one that highlights the character of its vineyards, the care behind its production process, and the premium quality of its wines.
This included refining the visual language, improving product presentation, and enhancing digital communication to better connect with wine enthusiasts and retailers. Another key objective was to develop a scalable system that supports new product releases, seasonal campaigns, and long-term growth.
process
We began by exploring the winery’s history, production methods, and brand values to uncover the elements that make Rifes Wines unique.
Insights from this discovery phase informed the development of a refined brand narrative built around craftsmanship, authenticity, and modern elegance. We then designed a visual identity system that includes updated labels, typography, color palettes, and storytelling elements that evoke the winery’s character. The digital experience was redesigned to present the brand with clarity and warmth, focusing on intuitive navigation, improved product storytelling, and a more inviting user interface. Throughout the project, collaboration with the Rifes team ensured that the renewed identity stayed true to the spirit of the winery.
outcome
The final result is a strengthened and sophisticated brand presence for Rifes Wines.
The updated identity elevates the perception of the winery and creates a more cohesive experience across packaging, digital platforms, and marketing materials. The enhanced storytelling and refined visual language help communicate the quality and heritage behind each bottle, resulting in stronger customer engagement and improved market positioning. With a unified brand system and more compelling digital presence, Rifes Wines is well equipped to expand its audience, launch new products, and continue growing with confidence.